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Pack of lies : the advertising of tobacco /

Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain pri...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Brandon, Liane, Estus, Boyd, Jhally, Sut, Kilbourne, Jean, Pollay, Rick
Format: Video
Language:English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
Advertising > Cigarettes > United States.
Advertising > Tobacco > United States.
Tobacco industry > United States.
Internet videos.
Nonfiction films.
Documentary films.
Online Access:Connect to this streaming video
Description
Summary:Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Physical Description:1 online resource (1 video file, 35 min.)
Format:Mode of access: World Wide Web.
Audience:Grade 9+
Higher education.