Killing us softly 4 : advertising's image of women /

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to...

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Bibliographic Details
Main Author: Kilbourne, Jean (Creator, Screenwriter)
Corporate Author: Kanopy (Firm) (publishing company.)
Other Authors: Jhally, Sut (editor of moving picture work.), Killoy, Andrew (editor of moving picture work.), Rabinovitz, David (director of photography.)
Format: Video
Language:English
Language Notes:Soundtrack in English with optional closed-captioning.
Published: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:
Online Access:Connect to this streaming video (Kanopy)
Description
Summary:In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Item Description:Sequel to: Killing us softly, c1979, Still killing us softly, c1987, and Killing us softly 3, c2000.
Physical Description:1 online resource (1 video file, 46 min.) : ‡b sound, color
Playing Time:00:46:10
Format:Mode of access: World Wide Web. System requirements: Adobe Flash Player.
Audience:Grade 9+
Higher education.
Production Credits:Edited by Sut Jhally and Andrew Killoy ; camera, David Rabinovitz.