Deadly persuasion : the advertising of alcohol and tobacco /

Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly...

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Bibliographic Details
Corporate Author:	Kanopy (Firm)
Other Authors:	Barbaro, Adriana, Diemand, Mariellen, Garner, Kelly, Gilbert, Christina, Jhally, Sut, Kilbourne, Jean, King, Kenyon, Monahan, Thom, Morris, Teri, Oliver, Tracy, Smith, Jeremy, 1972-, Webster, Kimberly
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Advertising > Alcoholic beverages > United States. Advertising > Social aspects > United States. Advertising > Tobacco > United States. Advertising. Alcohol. Health. Tobacco. Women's studies. Media (Ancient kingdom) Internet videos. Nonfiction films. Documentary films.
Online Access:	Connect to this streaming video

Description
Summary:	Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
Physical Description:	1 online resource (1 video file, 60 min.)
Format:	Mode of access: World Wide Web.
Audience:	Grade 9+ Higher education.
Production Credits:	Director, Sut Jhally; editors, Sut Jhally, Kenyon King, Jeremy Smith; sound design/original music, Thom Monahan; camera, Kelly Garner, Teri Morris, Jeremy Smith.