| Summary: | Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. Human Costs: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. Marketing: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smoker. Corporations: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked.
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