| Summary: | In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your rolling plan frequently as you track and resolve changing issues. Dr. Levitt emphasizes the critical importance of aligning your organization's structure and culture with your strategy. He describes business failures caused by product value differentiation in conflict with core organisational strengths, leading companies to invest heavily in projects that did not meet the demands of the marketplace or became outdated before they could be released.
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