Product development strategy : innovation capacity and entrepreneurial firm performance in high-tech SMEs /

"Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entreprene...

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Bibliographic Details
Main Authors:	Tajvidi, Mina, 1985- (Author), Karami, Azhdar (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2015.
Subjects:	Small business > Management. New products. Strategic planning. BUSINESS & ECONOMICS / Development / Business Development. BUSINESS & ECONOMICS / Entrepreneurship. BUSINESS & ECONOMICS / International / General. BUSINESS & ECONOMICS / Small Business. BUSINESS & ECONOMICS / Strategic Planning.

Table of Contents:

Machine generated contents note:
1 Introduction2 Literature review3 Researching strategy4 Product Development Strategy5 Innovation capacity6 Entrepreneurial firm performance7 Final lessons and conclusion.