Marketing, sales and customer management (MSC) : an integrated overall B2B management approach /

Bibliographic Details
Main Author: Hofmaier, Richard (Author)
Corporate Author: Walter de Gruyter & Co
Format: eBook
Language:English
Published: Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9783110410266 (e-book)
3110410265 (e-book)