APA (7th ed.) Citation

Hofmaier, R. (2015). Marketing, sales and customer management (MSC): An integrated overall B2B management approach. De Gruyter Oldenbourg.

Chicago Style (17th ed.) Citation

Hofmaier, Richard. Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach. Berlin, Germany ; Boston, Massachusetts: De Gruyter Oldenbourg, 2015.

MLA (9th ed.) Citation

Hofmaier, Richard. Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach. De Gruyter Oldenbourg, 2015.