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Economics of strategy /

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'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dy...

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Bibliographic Details
Main Authors: Besanko, David, 1955- (Author), Dranove, David (Author), Shanley, Mark (Mark T.) (Author), Schaefer, Scott (Scott J.) (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley, [2013]
Edition:6th edition, International student version /
Subjects:
Strategic planning > Economic aspects.
Managerial economics.
Business and Management.
Description
Summary:'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.
Item Description:Previous edition: 2010.
Text on inside covers.
Physical Description:xxii, 534 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781118319185 (pbk.)
1118319184 (pbk.)