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Media & culture : mass communication in a digital age /

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The tenth edition of Media & Culture starts with the digital world you know and then goes further, focusing on what constant changes really mean. Through new infographics, cross-reference pages and a digital jobs feature, the book explains and illustrates how the media industries connect, interl...

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Bibliographic Details
Main Authors: Campbell, Richard, 1949- (Author), Martin, Christopher R. (Author), Fabos, Bettina (Author)
Format: Book
Language:English
Published: Boston : Bedford/St. Martin's, [2015]
Edition:Tenth edition.
Subjects:
Mass media and culture > United States.
Popular culture > United States.
Table of Contents:
  • Mass communication : a critical approach
  • The Internet, digital media, and media convergence
  • Digital gaming and the media playground
  • Sound recording and popular music
  • Popular radio and the origins of broadcasting
  • Television and cable : the power of visual culture
  • Movies and the impact of images
  • Newspapers : the rise and decline of modern journalism
  • Magazines in the age of specialization
  • Books and the power of print
  • Advertising and commercial culture
  • Public relations and framing the message
  • Media economics and the global marketplace
  • The culture of journalism : values, ethics, and democracy
  • Media effects and cultural approaches to research
  • Legal controls and freedom of expression.