Right of publicity : analysis, valuation, and the law /
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| Format: | Book |
| Language: | English |
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Chicago, Illinois :
ABA, Section of Intellectual Property Law,
[2015]
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Table of Contents:
- Part I: Historic Foundation and Current Legal Status
- Legal and commercial foundations for rights of publicity
- Origins, definitions, and early right of publicity cases
- The base for right of publicity laws and protection
- Federal and state claims, defenses, and exemptions: a guide for legal and business advisors
- Which states protect rights of publicity, and what do they protect?
- International protection can be even more problematic
- Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why?
- The parallels between traditional brands and celebrity brands
- Multiple stakeholders care about the value of celebrity rights of publicity and their brands
- The need to establish right of publicity values
- Does celebrity endorsement work?
- Part III: Valuation of Right of Publicity and Pricing of Deals
- Valuation of rights of publicity and other intellectual property assets
- Challenges in rights of publicity valuation
- Factors, influences, and pricing in celebrity deals
- Four factors (plus one) driving celebrity endorsements
- Anatomy of a right of publicity contract: bonanza or a bargain basement deal.