Principles of marketing engineering /

Bibliographic Details
Main Author:	Lilien, Gary L., 1946-
Other Authors:	Rangaswamy, Arvind, De Bruyn, Arnaud
Format:	Book
Language:	English
Published:	State College, Penn. : DecisionPro, Inc., [2013]
Edition:	2nd ed.
Subjects:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.

by Lilien, Gary L., 1946-
Published 2007

Book