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Principles of marketing engineering /

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Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Rangaswamy, Arvind, De Bruyn, Arnaud
Format: Book
Language:English
Published: State College, Penn. : DecisionPro, Inc., [2013]
Edition:2nd ed.
Subjects:
Marketing > Data processing.
Marketing > Decision making > Mathematical models.
Marketing > Decision making > Data processing.
Description
Physical Description:xv, 263 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [255]-263) and indexes.
ISBN:9780985764807
0985764805