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People and products : consumer behavior and product design /

Bibliographic Details
Main Author: Kimmel, Allan J. (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York : Routledge, 2015.
Edition:First Edition.
Subjects:
Consumer behavior.
New products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • People and products in an evolving marketplace
  • Technology and innovation in everyday life
  • Consumer demands and product usability
  • Product design and aesthetics
  • Consumers as active participants in the product design process
  • The future of things.