APA (7th ed.) Citation

Jefkins, F. W. (1991). Modern Marketing Communications. Springer Netherlands.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Modern Marketing Communications. Dordrecht: Springer Netherlands, 1991.

MLA (9th ed.) Citation

Jefkins, Frank William. Modern Marketing Communications. Springer Netherlands, 1991.

Warning: These citations may not always be 100% accurate.