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Process-based Strategic Planning /

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A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the cor...

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Bibliographic Details
Main Author: Grünig, Rudolf
Corporate Author: SpringerLink (Online service)
Other Authors: Kühn, Richard
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Edition:Second Edition.
Subjects:
Economics.
Industrial management.
Business planning.
Electronic books.
Online Access:Connect to the full text of this electronic book

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