APA (7th ed.) Citation

Alexander, N. J., & Wentz, A. C. (1996). Idea to Product: The Process. Springer New York.

Chicago Style (17th ed.) Citation

Alexander, Nancy J., and Anne Colston Wentz. Idea to Product: The Process. New York, NY: Springer New York, 1996.

MLA (9th ed.) Citation

Alexander, Nancy J., and Anne Colston Wentz. Idea to Product: The Process. Springer New York, 1996.