Conjoint Measurement : Methods and Applications /
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, laten...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
2003.
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| Edition: | Third Edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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