Advanced Media Planning /
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media,...
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| Format: | eBook |
| Language: | English |
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Boston, MA :
Springer US,
1998.
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| Online Access: | Connect to the full text of this electronic book |
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