APA (7th ed.) Citation

Rossiter, J. R., & Danaher, P. J. (1998). Advanced Media Planning. Springer US.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Boston, MA: Springer US, 1998.

MLA (9th ed.) Citation

Rossiter, John R., and Peter J. Danaher. Advanced Media Planning. Springer US, 1998.