Communication and Persuasion : Central and Peripheral Routes to Attitude Change /

Bibliographic Details
Main Author: Petty, Richard E.
Corporate Author: SpringerLink (Online service)
Other Authors: Cacioppo, John T.
Format: eBook
Language:English
Published: New York, NY : Springer New York, 1986.
Series:Springer series in social psychology.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource : illustrations
ISBN:9781461249641 (electronic bk.)
1461249643 (electronic bk.)