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This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students a...

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Bibliographic Details
Main Author: Kloss, Ingomar
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2002.
Subjects:
Economics.
Industrial management.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Multicultural Management Insights
  • Advertising in Bulgaria
  • Advertising in China
  • Advertising in Greece; Internet Advertising in Greece
  • Advertising in Hong Kong
  • Advertising in Hungary
  • Advertising in Ireland
  • Advertising in Latvia
  • Advertising in Malaysia
  • Advertising in Singapore
  • Advertising in South Korea
  • Advertising in Spain
  • Advertising in Switzerland
  • Advertising in the United Kingdom
  • Case Study: Barclaycard International.