Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions /

Research traditions in marketing /
by: Laurent, Gilles
Published: (1994)

Dynamic Models of Advertising Competition /
by: Erickson, Gary M.
Published: (2003)

Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 /
by: Jørgensen, Steffen
Published: (1996)

The Effect of Advertising and Display : Assessing the Evidence /
by: East, Robert
Published: (2003)

Flexibility in Buyer-Seller Relationships : a Transaction Cost Economics Extension based on Real Options Analysis /
by: Roemer, Ellen
Published: (2004)

Strategic International Marketing /
by: Meissner, Hans Günther
Published: (1990)

Handbook of Economic Psychology /
by: Raaij, W. Fred
Published: (1988)

Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers /
by: Mažar, Nina
Published: (2003)

Brand Strength : Building and Testing Models Based on Experiential Information /
by: Walser, Martin G.
Published: (2004)

Bio-Mimetic Approaches in Management Science /
by: Aurifeille, Jacques-Marie
Published: (1998)

Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers /
by: Nacif, Roberta C.
Published: (2003)

Strategy and Management of Industrial Brands : Business to Business Products and Services /
by: Malaval, Philippe
Published: (2001)

Optimal Bundling : Marketing Strategies for Improving Economic Performance /
by: Fuerderer, Ralph
Published: (1999)

Termination of Price Wars : a Signaling Approach /
by: Bungert, Michael
Published: (2003)

Strategic Shifts between Business Types : a transaction cost theory-based approach supported by dyad simulation /
by: Mühlfeld, Katrin Susanne
Published: (2004)

The Salience of Marketing Stimuli : An Incongruity-Salience Hypothesis on Consumer Awareness /
by: Guido, Gianluigi
Published: (2001)

Advanced Media Planning /
by: Rossiter, John R.
Published: (1998)

Conjoint Measurement : Methods and Applications /
by: Gustafsson, Anders
Published: (2000)

Conjoint Measurement : Methods and Applications /
by: Gustafsson, Anders
Published: (2001)

Market Response Models: Econometric and Time Series Analysis /
by: Hanssens, Dominique M.
Published: (1989)

Aerospace Marketing Management : Manufacturers · OEM · Airlines · Airports · Satellites · Launchers /
by: Malaval, Philippe
Published: (2002)

Corporate Social Capital and Liability /
by: Leenders, Roger Th. A. J.
Published: (1999)

Toward an Integrative Explanation of Corporate Financial Performance /
by: Capon, Noel
Published: (1996)

Marketing 2.0 : Strategies for Closer Customer Relationships /
by: Corbae, Gerald
Published: (2003)

Market Segmentation : Conceptual and Methodological Foundations /
by: Wedel, Michel
Published: (2000)

Collaborative Customer Relationship Management : Taking CRM to the Next Level /
by: Kracklauer, Alexander H.
Published: (2004)

Marketing Issues in Transitional Economies /
by: Batra, Rajeev
Published: (1999)

Conjoint Measurement : Methods and Applications /
by: Gustafsson, Anders
Published: (2003)

Forecasting Profit /
by: Metcalfe, Mike
Published: (1995)

Product Variety Management : Research Advances /
by: Ho, Teck-Hua
Published: (1998)

Managing in Uncertainty: Theory and Practice /
by: Zopounidis, Constantin
Published: (1998)

The Durable Use of Consumer Products : New Options for Business and Consumption /
by: Kostecki, M. M.
Published: (1998)

Marketing Decisions Under Uncertainty /
by: Nguyen, Dung
Published: (1997)

Duality in Stochastic Linear and Dynamic Programming /
by: Klein Haneveld, Willem K.
Published: (1986)

Projected Dynamical Systems and Variational Inequalities with Applications /
by: Nagurney, Anna
Published: (1996)

Marketing Management Support Systems : Principles, Tools, and Implementation /
by: Wierenga, B.
Published: (2000)