Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions /

Bibliographic Details

Main Author:	Erickson, Gary M.
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Dordrecht : Springer Netherlands, 1991.
Series:	International series in quantitative marketing ; 4.
Subjects:	Economics. Marketing. Operations research. Electronic books.
Online Access:	Connect to the full text of this electronic book