Market-Oriented Technology Management : Innovating for Profit in Entrepreneurial Times /
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short li...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
2001.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Preface
- Part I:Technology Life Cycles: 1 Introduction:Revolutionary Technologies; 2 Technology Life Cycle and Market Segmentation
- Part II: Acquisition of Technologies: 3 Identifying, Nurturing & Monitoring Core Technologies; 4 Technology Sourcing
- Part III: Managing Technological Risk: 5 Managing Technological Risk; 6 Influence of Government Policy on Technology Acquisition and Utilization
- Part IV: New-to-the-World Products: 7 Researching Technology Markets in a Fast-Cycle World
- 8 Adopting New-to-the-World Products; 9 Strategies and Tactics for Marketing New-to-the-World Products
- Part V: Into the Future: 10 Escaping Niche Marketing: Moving to the Mass Market; 11 The Future of Technology Commercialization
- Subject Index
- Name Index.