The Organisation of Integrated Product Development /
In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination in...
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| Format: | eBook |
| Language: | English |
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London :
Springer London,
1998.
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| Series: | Advanced manufacturing.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? The mechanisms, strat egies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An in-depth understanding of the background and theory is provided, using detailed case s tudies to illustrate both the human and organisational issues in practice. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xi, 266 pages) |
| ISBN: | 9781447136156 (electronic bk.) 1447136152 (electronic bk.) |
| ISSN: | 1431-0155 |