Collaborative Customer Relationship Management : Taking CRM to the Next Level /
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole v...
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| Format: | eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg,
2004.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Customer Relationship Management: The Basics: Customer Management as the Origin of Collaborative Customer Relationship Management
- What Have We Learned so Far? Making CRM Make Money - Technology Alone Won't Create Value. Collaborative Customer Relationship Management - How to Win in the Market with Joint Forces: CCRM; Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble
- The Integration of Supply Chain Management and Customer Relationship Management. Case Study: ISCRM - A Study of the Business Benefits Achieved Through Integrated Supply and Customer Relationship Management
- The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains. The Demand Side: Collaborative Customer Relationship and Category Management: Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach
- Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM
- CCRM from a Market Research Viewpoint
- Category Management: Why Now? The Supply Side: Collaborative Planning, Forecasting and Replenishment (CPFR) as a Tool to Support CCRM: CPFR - Views and Experiences at Procter & Gamble
- How to Scale Your CPFR-Pilot. What's Next? - The Future of Collaborative Customer Relationship Management: New Ways of Category Management
- Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Asortments in Online-Shops. Conclusions and Key Takeaways.