APA (7th ed.) Citation

Kracklauer, A. H., Mills, D. Q., & Seifert, D. (2004). Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Kracklauer, Alexander H., D. Quinn Mills, and Dirk Seifert. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004.

MLA (9th ed.) Citation

Kracklauer, Alexander H., et al. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer Berlin Heidelberg, 2004.