Cover Image

E-Conomics : Strategies for the Digital Marketplace /

The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have colla...

Full description

Bibliographic Details
Main Author: Zerdick, Axel
Corporate Author: SpringerLink (Online service)
Other Authors: Picot, Arnold, Schrape, Klaus, Artopé, Alexander, Goldhammer, Klaus, Lange, Ulrich T., Vierkant, Eckart, López-Escobar Fernández, Esteban, Silverstone, Roger
Format: eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2000.
Series:European Communication Council report.
Subjects:
Economics.
Computer science.
Telecommunication.
Industrial management.
Marketing.
Social sciences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The Internet Economy as a Strategic Challenge
  • Fundamental Principles of the Network Economy
  • The Media and Communications Sectors: A Review Looking Forward
  • The Emergence of the Internet Economy
  • Navigation Aids for the Internet Economy
  • Facts & Figures.