The Customer Centric Enterprise : Advances in Mass Customization and Personalization /

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industr...

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Bibliographic Details

Main Author:	Tseng, Mitchell M.
Corporate Author:	SpringerLink (Online service)
Other Authors:	Piller, Frank T.
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2003.
Subjects:	Economics. Computer-aided design. Industrial engineering. Management information systems. Electronic books.
Online Access:	Connect to the full text of this electronic book