APA (7th ed.) Citation

Tseng, M. M., & Piller, F. T. (2003). The Customer Centric Enterprise: Advances in Mass Customization and Personalization. Springer Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise: Advances in Mass Customization and Personalization. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003.

MLA (9th ed.) Citation

Tseng, Mitchell M., and Frank T. Piller. The Customer Centric Enterprise: Advances in Mass Customization and Personalization. Springer Berlin Heidelberg, 2003.