Psychology of the consumer and its development : an introduction /
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...
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| Format: | eBook |
| Language: | English |
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New York :
Kluwer Academic/Plenum Publishers,
[1999]
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| Series: | Plenum series in adult development and aging.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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