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Psychology of the consumer and its development : an introduction /

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...

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Bibliographic Details
Main Author: Webb, Robert C.
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Kluwer Academic/Plenum Publishers, [1999]
Series:Plenum series in adult development and aging.
Subjects:
Consumer behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book

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