Psychology of the consumer and its development : an introduction /
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Kluwer Academic/Plenum Publishers,
[1999]
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| Series: | Plenum series in adult development and aging.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. |
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| Physical Description: | 1 online resource (xiii, 362 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 329-352) and index. |
| ISBN: | 9781461547631 (electronic bk.) 1461547636 (electronic bk.) |
| ISSN: | 1566-709X |