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Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /

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This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies gen...

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Bibliographic Details
Main Author: Zwerina, Klaus, 1967-
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Heidelberg : Physica-Verlag HD, 1997.
Series:Contributions to management science.
Subjects:
Consumers' preferences.
Economics/Management Science.
Statistics for Business/Economics/Mathematical Finance/Insurance.
Economics general.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • Review of Linear Design and Discrete Choice Models: Linear Design Theory; Discrete Choice Models
  • Designs for Discrete Choice Models: Review of Previous Design Strategies; Efficiency in Choice Designs
  • Using Priors in Choice Designs: Generating Efficient Choice Designs; Sensitivity to Misspecification of Priors; Ways to Gather Priors
  • Individual Choice Models: An Approach to Building an Individual Choice Model; Empirical Test of the Individual Choice Model
  • Conclusion: Summary; Limitations and Future Research.