Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies gen...
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| Format: | eBook |
| Language: | English |
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Heidelberg :
Physica-Verlag HD,
1997.
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| Series: | Contributions to management science.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xiii, 173 pages) |
| Bibliography: | Includes bibliographical references (pages [163]-173). |
| ISBN: | 9783642500138 (electronic bk.) 3642500137 (electronic bk.) |
| ISSN: | 1431-1941 |