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Perspectives on strategy : contributions of Michael E. Porter /

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The purpose of this book is to focus on the contribution of one of the most prominent scholars in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective. Using such a dual perspective may improve the relevance...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Bosch, F. A. J. van den, Man, Adrianus Pieter de, 1967-
Format: eBook
Language:English
Published: Boston : Kluwer Academic Publishers, [1997]
Subjects:
Porter, Michael E., > 1947-
Porter, Michael E.
Strategic planning.
Management.
Strategic planning > Case studies.
Management > Case studies.
Strategisch management.
Planification stratégique.
Gestion.
Planification stratégique > Cas, Études de.
Gestion > Cas, Études de.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Ch. 1. Introduction: Perspectives on Porter / F. A. J. van den Bosch
  • Ch. 2. Porter on business strategy / Bob de Wit
  • Ch. 3. Business level strategy: Lessons from Shell / C. A. J. Herkstroter
  • Ch. 4. Porter on corporate strategy / Ron J. H. Meyer and Henk W. Volberda
  • Ch. 5. Corporate strategy from a Unilever perspective / F. A. Maljers
  • Ch. 6. Porter on national and regional competitive advantage / Ard-Pieter de Man, Frans van den Bosch and Tom Elfring
  • Ch. 7. The Netherlands: more than flower power / L. A. Geelhoed
  • Ch. 8. Rotterdam seen through Porter-coloured glasses / R. M. Smit
  • Ch. 9. From positions to places? / Ard-Pieter de Man
  • Ch. 10. Porter's contribution to more general and dynamic strategy frameworks / Frans A. J. van den Bosch.