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Building models for marketing decisions /

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This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Leeflang, P. S. H., 1946-
Format: eBook
Language:English
Published: Boston : Kluwer, [2000]
Series:International series in quantitative marketing ; 9.
Subjects:
Marketing > Management > Decision making > Mathematical models.
Marketing > Mathematical models.
Marketing > Modèles mathématiques.
Marketing > Gestion > Modèles mathématiques.
Marketing > Prise de décision > Modèles mathématiques.
Marketing.
Economische modellen.
Besluitvorming.
Decision support systems.
Prise de décision > Modèles mathématiques.
Marketing > Prise de décision.
Marketingmodell.
Entscheidungstheorie.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.
Physical Description:1 online resource (xvi, 645 pages) : illustrations.
Bibliography:Includes bibliographical references (pages 579-615) and indexes.
ISBN:9781461540502 (electronic bk.)
146154050X (electronic bk.)