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Building implementable marketing models /

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Bibliographic Details
Main Authors: Naert, P. A., Leeflang, P. S. H., 1946- (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Leiden ; Boston : Martinus Nijhoff Social Sciences Division, 1978.
Subjects:
Marketing > Mathematical models.
Marketing > Modèles mathématiques.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • I: Marketing Modelsl
  • 1. Introduction
  • 2. Classifying Models According to Their Degree of Explicitness
  • 3 Benefits From Using Marketing Models
  • 4. A Typology of Marketing Models
  • II: Building Marketing Models
  • 5. Elements of Model Building
  • 6. Implementation Criteria with Respect to Model Structure
  • 7. Specifying Models According to Intended Use
  • 8. Specifying Models According to Different Levels of Demand
  • 9. Specifying Models According to Amount of Behavioural Detail
  • 10 Stochastic Consumer Behaviour Models
  • 11. Parameterization
  • 12. Validation
  • III: Building Implementable Marketing Models
  • 13. Determinants of Model Implementation
  • 14. Some Cost-Benefit Considerations in Marketing Model Building
  • Author Index.