Cover Image

Building implementable marketing models /

Show other versions (1)
Bibliographic Details
Main Authors: Naert, P. A., Leeflang, P. S. H., 1946- (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Leiden ; Boston : Martinus Nijhoff Social Sciences Division, 1978.
Subjects:
Marketing > Mathematical models.
Marketing > Modèles mathématiques.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes indexes.
Physical Description:1 online resource (xii, 406 pages) : illustrations.
Bibliography:Includes bibliographical references (pages [374]-394).
ISBN:9781461565864 (electronic bk.)
1461565863 (electronic bk.)