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Marketing health behavior : principles, techniques, and applications /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Frederiksen, Lee W., Solomon, Laura J., Brehony, Kathleen A.
Format: eBook
Language:English
Published: New York : Plenum Press, [1984]
Subjects:
Preventive health services > Marketing.
Health education > Marketing.
Marketing > Social aspects.
Medicine and psychology.
Éducation sanitaire > Commercialisation.
Marketing > Aspect social.
Médecine et psychologie.
Soins médicaux préventifs > Commercialisation.
Behavior Therapy > methods > United States.
Behavioral Medicine > methods > United States.
Health Education > methods > United States.
Health Promotion > methods > United States.
Preventive Health Services > United States.
Präventivmedizin.
Marketing.
Aufsatzsammlung.
Gesundheitsökonomie.
USA.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I. Principles and techniques
  • Marketing principles and behavioral medicine : an overview / Kathleen A. Brehony, Lee W. Fredericksen, Laura J. Solomon
  • Social marketing of health behavior / Philip Kotler
  • Analyzing markets / Patrick E. Murphy
  • Developing marketing programs / William D. Novelli
  • Part II. Application
  • The National High Blood Pressure Education Program : an example of social marketing action / Graham W. Ward
  • Social marketing and community health promotion : the Stanford Heart Disease Prevention Program / Douglas S. Solomon
  • Marketing health to employees : the Johnson & Johnson Live for Life Program / Curtis S. Wilbur and David Garmer
  • Health marketing in a hospital setting : the Behavioral Medicine Clinic / John E. Martin and Donald M. Prue.