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Marketing-related motives in mergers & acquisitions : the perspective of the U.S. food industry /

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As. Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. foo...

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Bibliographic Details
Main Author: Dahlhoff, Denise
Corporate Author: SpringerLink (Online service)
Other Authors: Sattler, Henrik
Format: eBook
Language:English
Published: Wiesbaden : Deutscher Universitäts-Verlag, 2002.
Series:Gabler Edition Wissenschaft.
Subjects:
Consolidation and merger of corporations > United States > Marketing.
Food industry and trade > Mergers > United States.
Fusies.
Bedrijfsovernames.
Marketing.
Levensmiddelenindustrie.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As. Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.
Item Description:Electronic resource.
Physical Description:1 online resource (xv, 188 pages) : illustrations.
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ISBN:9783663107361 (electronic bk.)
3663107361 (electronic bk.)