Management and international review : can multinationals bridge the gap between global and local? /
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and...
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
2003.
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| Series: | Journal of international business ;
2/2003. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (114 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783322909954 (electronic bk.) 3322909956 (electronic bk.) |