Strategic management in tourism /

Bibliographic Details
Other Authors:	Moutinho, Luiz (Editor)
Format:	eBook
Language:	English
Published:	Wallingford, Oxfordshire, UK : CABI, 2000.
Subjects:	Tourism > Management. Leisure, Recreation and Tourism Economics, (New March 2000) Supply, Demand and Prices. Tourism and Travel. Environmental impact. Evaluation. Management. Marketing. Planning. Tourist industry. Trends. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Trends in Tourism / L. Moutinho
The Marketing Environment for Travel and Tourism / K. Peattie and L. Moutinho
Consumer Behaviour / L. Moutinho
Tourism Marketing Research / L. Moutinho
Segmentation, Targeting, Positioning and Strategic Marketing / L. Moutinho
Human Resource Issues in Travel and Tourism / D. Nickson
Financial Management in Tourism / J. Bridge and L. Moutinho
Operations Management / G. Southern
Strategic Quality Management / H. Maylor
Strategic Planning / L. Moutinho
The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector / P.A. Phillips and L. Moutinho
Demand Modelling and Forecasting / S.F. Witt and L. Moutinho
International Tourism Management / F. Go and L. Moutinho.