The Routledge companion to ethnic marketing /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Jamal, Ahmad, 1965- (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, 2015.
Series:	Routledge companions.
Subjects:	Ethnic markets. Entrepreneurship > Social aspects. Consumer behavior > Social aspects. Culture and globalization. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	0203080092 (electronic bk.) 9780203080092 (electronic bk.)