The back of the napkin : solving problems and selling ideas with pictures /

Bibliographic Details
Main Author:	Roam, Dan
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London, UK : Marshall Cavendish Business, 2012.
Subjects:	Problem solving > Audio-visual aids. Management > Audio-visual aids. Visualization. Creative ability in business. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Cover; Title; Copyright; Contents; Part I: Introductions; 1. A Whole New Way of Looking at Business; 2. Which Problems, Which Pictures, and Who is "We"?; 3. A Gamble We Can't Lose: The Four Steps of Visual Thinking; Part II: Discovering Ideas; 4. No Thanks, Just Looking; 5. The Six Ways of Seeing; 6. The Sqvid: A Practical Lesson in Applied Imagination; 7. Frameworks for Showing; Part III: Developing Ideas; 8. Showing and the Visual Thinking MBA; 9. Who Are Our Customers? Pictures That Solve aWho/What Problem; 10. How Many are Buying? Pictures That Solve a How Much Problem.
11. Where is Our Business? Pictures That Solve a Where Problem12. When Can We Fix Things? Pictures That Solve a When Problem; 13. How Can We Improve Our Business? Pictures That Solve a HowProblem; 14. Why Should We Even Bother? Pictures That Solve aWhy Problem; Part IV: Selling Ideas; 15. Everything I Know About Business I Learned in Show-and-Tell; 16. Drawing Conclusions; Acknowledgments; Appendix A: The Science of Visual Thinking; Appendix B: Resources for Visual Thinkers; Index.