Handbook on the Economics of the Media /

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as mult...

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Bibliographic Details
Corporate Author:	Ebook Library
Other Authors:	Picard, Robert G., Wildman, Steven S.
Format:	eBook
Language:	English
Published:	Cheltenham : Edward Elgar Publishing, 2015.
Subjects:	Mass media > Economic aspects. Mass media policy. Mass media. Mass media > Economic aspects. PSYCHOLOGY / Social Psychology. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Cover; Copyright; Contents; Contributors; Introduction; PART I INFLUENTIAL FACTORS AND PRACTICES; 1. Media as multi-sided platforms; 2. Vertical ownership, technology and programming content; 3. Economics of trade in media products; 4. Media clusters and metropolitan knowledge economy; 5. Economics of advertising: the role of commercial media; 6. The pricing of advertising; PART II PLATFORM APPLICATIONS; 7. Economics of print media; 8. The economics of television: excludability, rivalry, and imperfect competition; 9. The economics of broadband; 10. Economics of peer-to-peer file exchange
11. Video games, virtual worlds and economics12. Digital technology, disruption and the market for news; PART III ECONOMICS AND POLICY; 13. Economic analysis in media policy making; 14. Media economics in competition law; 15. Economics and economic impact of copyright; 16. Effects of taxes and subsidies on media services; Index