Handbook on the Economics of the Media /
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as mult...
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cheltenham :
Edward Elgar Publishing,
2015.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications. |
|---|---|
| Item Description: | Description based upon print version of record. Includes index. Electronic resource. |
| Physical Description: | 1 online resource (416 pages) |
| ISBN: | 9780857938893 0857938894 |