Television brandcasting : the return of the content-promotion hybrid /

Bibliographic Details
Main Author:	Gillan, Jennifer
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Routledge, 2014.
Subjects:	Television broadcasting > United States. Branding (Marketing) > United States. Television broadcasting > Technological innovations > United States. Convergence (Telecommunication) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781135020620 (electronic bk.) 1135020620 (electronic bk.)