Cover Image

Store design and visual merchandising : creating store space that encourages buying /

Bibliographic Details
Main Authors: Ebster, Claus (Author), Garaus, Marion (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2015.
Edition:Second edition.
Series:Consumer behavior collection.
Subjects:
Display of merchandise.
Stores, Retail > Design and construction.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Acknowledgments
  • Introduction: what store design can do for you
  • Store layout: understanding and influencing how shoppers navigate your store
  • Where am I? Helping shopper orientation in your store
  • Store design factors: looking good from store front to store back
  • Visual merchandising: capturing customer attention
  • Store atmosphere: communicating using the senses
  • Experiential store design: make shopping memorable and fun
  • A cookbook for best store design: seven recipes
  • Notes.